Rolling Stone magazine

A music and music industry magazine started in San Francisco in 1967 by journalist and editor Jann Wenner[?], Rolling Stone magazine embraced the hippie/free-love/drug counterculture during the early 1960s and 1970s, and was pivotal in the rise to fame of such bands as the Grateful Dead.

The magazine was so popular during this era that a song dedicated to it, "Cover of the Rolling Stone" by Dr Hook & the Medicine Show, became a hit single in itself.

By the 1980s, despite still nominally employing such people as Hunter S. Thompson, Rolling Stone had become institutionalized and adopted ideas (e.g., employment drug testing) shunned by the early Rolling Stone magazine.

In the early 2000s, losing advertiser money and thus revenue due to the rapid rise of male, near-pornographic magazines such as Maxim and FHM[?], Rolling Stone began a mass commercialization process, targeting a lower age group, and more sex. Many see this as Rolling Stone's final sellout, much like MTV, which now seems one long-running advertisement, with more 'behind the show' than actual shows.